Online advertising is creepy; it doesn't have to be.

David Stillwell
TEDxWarwickSalon (Identity)

Dr David Stillwell's is Research Manager at the Psychometrics Centre in Cambridge University. His research shows that Facebook data predicts personality as accurately as a psychological test. Facebook Likes predict your IQ; Tweets predict your personality. But we can't do without cellphones, social networking, or web browsing - so how can we make people comfortable about their digital privacy?

Dr Stillwell will talk on the subject of how our electronic actions say a lot about us, not only the things that we might like to do, but also what we're like psychologically. Therefore in future this will impact on how companies sell to us, how our government views us, and even on whom wants to employ us.

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