The Little Tuckshop Lady with Big Ideas

Nahji Chu
TEDxWarwick 2014

Nga Chu, known to everyone as Nahji or missChu and to those who get in her way, as ‘The Queen of Rice Paper Rolls’ is the founder and creative director of misschu.

The enterprise is the fusion of an entire life experience. Her early experiences at school, when she was struggling to learn a new language and culture, have become a central focus of the interior and service design of misschu venues. The venues are tuckshops, the menus resemble school food ordering forms, the language is simple and playful, as heard in schoolyard banter. Nahji is the first to bring this comprehensive school nostalgia to a high-design hospitality experience. The outcome are friendly, chatty, fun and fast spaces.

Born in Luang Prahbang, Laos, in 1970, Nahji and her family escaped the Pathet Laos Regime in 1975. They sustained themselves on the meagre living conditions afforded by the various Thai refugee camps they inhabited over a four year period before the Chu family’s number came up and the Australian government made them one of the first Vietnamese/Laotian refugees to settle in Australia.

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