Caroline Fiennes is Executive Director of Global Cool, a highly innovative charity which encourages greener living. Global Cool doesn‘t presuppose that people are interested in carbon, climate or the environment. Instead, they ‘sell’ green lifestyle choices by making them appealing. They use social networking, film, fashion, music and entertainment to reach and inspire people to change, and highlight the fun, adventure and cost benefits of green lifestyles. It‘s a full-on marketing approach: they don‘t talk about their agenda; they talk about what the ‘customer’ cares about - going out, looking great, having a good time.

Caroline "grew up" in commercial marketing, and also has a strong background and interest in making charitable giving more effective.

Caroline was honoured to be appointed a London Leader by the Mayor of London, and holds a Shackleton Foundation Leadership Award.